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Notícia cadastrada em: 11/06/2012 - 14:30:53
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Pesquisa do Instituto QualiBest aponta as marcas mais lembradas por consumidores em 11 categorias ligadas à moda
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Campanha Mais Eu terá renda revertida para o Instituto Renner IEL/SC divulga finalistas do Prêmio Melhores Práticas de Estágio 2010 Instituto Adelina doa mobiliário para nova creche de Presidente Getúlio Instituto Adelina: sustentabilidade e geração de renda Instituto Ayrton Senna recebe macacões da McLarenO estudo foi realizado em janeiro e consultou 2.163 homens e mulheres das classes A, B e C, com 18 anos ou mais, das cinco regiões brasileiras. Quando questionados sobre marcas de moda infantil, as mais lembradas foram a Lilica Ripilica, com 21% em artigos femininos, e Tigor T. Tigre, com 8% em artigos masculinos. A Teka aparece como primeira colocada (29%) na categoria Cama, Mesa e Banho. Já a Hering (5%) aparece ao lado da C&A (6%) no quesito Moda Jovem.
O mesmo estudo do QualiBest ainda aponta os shopping centers mais lembrados em cinco Estados. No Estado de São Paulo, o Center Norte ficou em primeiro lugar, com 7% das lembranças espontâneas. Já no Rio de Janeiro, o estudo apontou empate técnico entre o Norte Shopping (19%) e o Barra Shopping (17%), ambos localizados na capital fluminense. Na Bahia, o Shopping Iguatemi, em Salvador, obteve 46% de menções. No Estado de Pernambuco, o destaque fica para o Shopping Recife, lembrado por 52% dos internautas e, no Ceará, o Shopping Iguatemi de Fortaleza ficou no topo da liderança, com 61% das citações.
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