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Notícia cadastrada em: 25/06/2012 - 18:09:37
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Rovitex cresce 20% e se prepara para lançar novas coleções
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Coleção de Inverno da Rovitex chega repleta de novidades Endless, da Rovitex, lança Coleção de Inverno Grife catarinense Endless veste Vj´s da MTV Rovitex comemora 25 anos de trabalho e vitórias Rovitex lança e-commerce exclusivoO grupo Rovitex está no mercado desde 1986 e se consolida como um dos mais prósperos do setor têxtil brasileiro, sendo referência em fios, malhas e vestuário. Com um parque fabril verticalizado de aproximadamente 40 mil m², o grupo emprega cerca de 1.800 colaboradores e produz milhares de peças por mês. Investe constantemente em tecnologia e tem um rígido controle de qualidade, que acompanha todos os processos da área têxtil - fiação, malharia, tinturaria, talharia, estamparia, costura, bordado e desenvolvimento - garantindo a qualidade Rovitex, reconhecida e distribuída em todo o país. O grupo é detentor das marcas: Rovitex, Rovitex Kids, Trick Nick, Endless, Rovitex Malhas e Incofios e em sua linha de licenciados trabalha com os personagens Piu Piu, Taz e Scooby Doo.
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Coleção de Inverno 2012 da marca Endless / Divulgação
Apesar das dificuldades econômicas, a Rovitex teve crescimento de vendas de 20% no primeiro quadrimestre do ano em relação ao mesmo período de 2011. Este aumento se deve à qualidade do produto, preço competitivo e estratégias comerciais que priorizaram o atendimento gerando um melhor aproveitamento das oportunidades. Outra razão são os constantes investimentos que a empresa faz em pesquisa. Recentemente os profissionais do desenvolvimento de produto viajaram para os Estados Unidos e Europa. Estas viagens resultaram em coleções contemporâneas que vêm de acordo com os desejos do consumidor moderno, com o preço que ele pode pagar.
Rovitex - A marca Rovitex se divide em linhas adultas, teen e infantil, masculinas e femininas. Está em lojas multimarcas em todas as regiões do país.
Rovitex Kids - A Rovitex Kids lançada em 2009 é orientada para crianças de 1 a 12 anos. A marca teve um crescimento acima de 45% no primeiro quadrimestre de 2012, comparado a 2011.
Trick Nick - A Trick Nick traz às crianças um conceito de moda com atitude e diversão. Baseando suas coleções na imaginação e aventura, as peças são diferenciadas, modernas, além de confortáveis, resistentes e charmosas, em cada nova coleção, cria formas de envolver a criança com temas lúdicos e educativos.
Endless - Endless é moda carregada de energia, envolvente, dinâmica e contemporânea. É uma marca feminina especialmente criada para consumidoras exigentes do mercado fashion que buscam modernidade e modernidade, com a melhor relação custo-benefício. Dentre as marcas do grupo é a de maior valor agregado e teve um crescimento acima de 40% em suas vendas no primeiro quadrimestre deste ano, comparado ao mesmo período do ano anterior.
Rovitex Malhas - A Rovitex Malhas abastece o mercado da moda com malhas fiéis à cor, caimento e textura, especialmente elaboradas a partir das referências do mundo fashion. Suas Malhas são produzidas através de rigorosos processos que têm a qualidade como matéria-prima essencial. Desde os fios até a expedição, todas as etapas são realizadas com o objetivo de atender o cliente de forma completa e diferenciada, a fim de surpreender e satisfazer a cada coleção. Rovitex Malhas.
Incofios - A Incofios é referência nacional na comercialização de fios, a empresa produz a partir de matéria-prima selecionada, vinda dos melhores fornecedores de algodão do país.
Saiba mais: www.rovitex.com.br
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14 pessoas comentaram a notícia Rovitex cresce 20% e se prepara para lançar novas coleções
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