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Notícia cadastrada em: 22/02/2013 - 11:23:12
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Contos HOPE com Juliana Paes
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Desfile apresenta Supermodels Hope Hope lança coleção elaborada com fibras ecológicas HOPE realiza Nude Day e contribui com o GRAACC MyWayBags e Casa Hope firmam parceria inédita Camú Camú reposiciona marca e lança vídeo conceitoO filme tem quatro minutos de duração e conta uma história super divertida que acontece dentro de um hotel. Juliana Paes vai até o corredor só de lingerie pegar gelo e fica presa do lado de fora. Muitas confusões acontecem enquanto tenta se esconder das pessoas e voltar para o quarto.
Divulgação/Bob Wolfenson
O vídeo, produzido por uma renomada equipe, mostra alguns dos principais produtos da HOPE. A foto da campanha, feita por Bob Wolfenson, é em formato de cartaz de cinema. Acesse o site www.contoshope.com.br e confira o vídeo na íntegra.
O plano de mídia da marca inclui aparições do filme em TVs de bordo em voos nacionais, patrocínio de salas de cinema por todo Brasil e a foto da campanha em veículos impressos.
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