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> Valci Kreutzfeld, Vice-Presidente da Cativa Têxtil
Notícia cadastrada em: 20/06/2011 - 11:22:56
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Valci Kreutzfeld, Vice-Presidente da Cativa Têxtil
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Alunos da Faculdade SENAC conhecem estrutura e ações de trabalho da Cativa Têxtil Apesar do cenário macroeconômico, Cativa Têxtil acredita num segundo semestre positivo Apoio a pessoas carentes e à preservação ambiental mobilizam integrantes do Cativa Ação Assiduidade no trabalho vale prêmios na Cativa Têxtil Ator Sidney Sampaio fotografa amanhã em Blumenau para Cativa TêxtilPara atender a demanda, a Cativa Têxtil deverá gerar mais empregos. Para ampliar os negócios em Campo Grande, a empresa já solicitou ao Senai um projeto de qualificação de mão de obra. Com 220 colaboradores somente nessa unidade, a expectativa é triplicar até 2013.
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A Vice-Presidente da Cativa Têxtil, Valci Márcia Sprung Kreutzfeld (Foto: Divulgação)
Por que a Cativa Têxtil mudará de endereço em Campo Grande?
Valci Kreutzfeld – Já estava dentro de nosso planejamento iniciar as atividades num endereço alugado, até termos a nossa sede própria na capital sul-mato-grossense. Com a obra em andamento, está na hora de reforçarmos os contatos locais para termos mão de obra qualificada para os trabalhos.
Qual o percentual de produção da Cativa Têxtil no Mato Grosso do Sul?
Valci Kreutzfeld – Estamos com 100% da produção da marca Cativa In Colors concentrados nessa unidade. Tendo em vista que essa marca ganhou reforço no mix de produtos, como a linha homewear e fitness, estamos falando algo em torno de 1,5 milhão de peças anuais.
Por que a escolha por aumentar o mix de produtos com uma linha de roupas para a academia e outra de pijamas?
Valci Kreutzfeld – A empresa realizou uma pesquisa para analisar algumas deficiências de mercado no abastecimento de linhas de produtos fitness (vestuário de academia) e homewear (pijamas e camisolas). Por outro lado, foi observado grande procura deste tipo de vestuário nas lojas. A inclusão dessas duas novas linhas está ligada à busca do aumento do mix de produtos e, principalmente, para levar soluções ao pequeno varejo que anseia por opções diferenciadas. Como esses dois lançamentos, Fitness e Homewear, a Cativa Têxtil pretende abranger e consolidar a participação em novos e atuais mercados, além de aumentar as atividades produtivas na unidade sul-mato-grossense.
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Estimativa de faturamento para unidade de Campo Grande é de R$ 23 milhões (Foto: Divulgação)
Qual a previsão de faturamento da indústria na unidade de Campo Grande?
Valci Kreutzfeld – Nossa estimativa é de faturamento em torno de R$ 23 milhões, enquanto os investimentos até agora somam R$ 2 milhões.
Além do Mato Grosso do Sul e a sede, em Pomerode, onde mais está a Cativa Têxtil?
Valci Kreutzfeld – Temos seis plantas instaladas no Brasil, cinco estão no Estado de Santa Catarina. São elas a sede, em Pomerode, mais Mafra, São Bento do Sul, Rio dos Cedros e Apiúna.
Cativa Têxtil
Rua Hermann Ehlert, 320, Pomerode (SC)
Fone/Fax: 55 (47) 3387-9999
www.cativa.com.br
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