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Notícia cadastrada em: 13/04/2012 - 09:34:51

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Sidimar Remussi, Diretor da UpMan

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Campanha 2011 da Cativa Têxtil valoriza a alegria Cativa Têxtil terá intercambista no setor de marketing Comunicação para os diferentes públicos é o foco do Marketing da Cativa Têxtil Döhler investe na expansão para ganhar o Brasil Dicas de Look Havan estreia hoje

O Portal mídiamoda montou um bate-papo com Andiara Carossi, Gerente de Marketing da UpMan.

Por Bruno Surian

Qual é a aposta da UpMan para a próxima estação, por que?

Para o Inverno 2012 que se aproxima, a UpMan aposta nas fibras de conforto e qualidade como algodão Egípcio e algodão PIMA, considerados os melhores do mundo.

Na região sul, onde faz mais frio que o restante do país, a UpMan lançará uma linha homewear com fibras mais específicas para o clima: Termo com toque apeluciado na parte interna, Soft e Flanela com toque suave e macio, além de estampas exclusivas em underwear e as clássicas fibras já utilizadas pela UpMan como bambu, porém com novas opções de cores.

Qual tendência a marca seguiu?

Observando o comportamento masculino e os temas em evidência trazidos pelos “bureaux” internacionais, a UpMan lançou a coleção Sonoridade harmonizando cores da moda e suas estampas exclusivas, aplicadas no que há de mais moderno e confortável em fibras têxteis.

Nos últimos tempos, o que a UpMan lançou de mais inovador?

A UpMan Premium Thermochromatic. As peças possuem tecnologia termocromática avançada e inédita em produtos brasileiros, que permite a mudança de cor da underwear de acordo com a temperatura, confeccionada em algodão egípcio, mais fino e macio, produzido no Vale do Rio Nilo.

UpMan Premium Thermochromatic / Divulgação

Qual o grande diferencial das cuecas da Upman?

Inovação e modernidade em fibras têxteis, cores, estampas e tecnologia.

Quais tecnologias vocês utilizam na fabricação de suas cuecas?

Fibras inovadoras e máquinas de última geração.

Conte um pouco da história da marca.

A UpMan é uma marca de moda em underwear, homewear e beachwear masculino, adulto e infantil. Foi criada pensando em atender os desejos do homem moderno e contemporâneo, que mostra no jeito de vestir sua personalidade e sofisticação.

A marca UpMan pertence à Indústria de Cuecas Janimar que está há mais de 20 anos no mercado e sempre foi destaque em inovação.

Mais informações:
http://www.upman.com.br

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