Black Bull estreia loja virtual
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Black Bull apresenta coleção outono-inverno 2012 Black Bull assume novo posicionamento Black Bull programa desfile para o lançamento da coleção primavera-verão 2013 Black Jeans apresenta coleção inverno 2012 Black Jeans apresenta coleção para o verão 2013A marca gramadense de vestuário especializada em moda couro Black Bull ingressa no mercado de e-commerce com o lançamento de sua loja virtual. Agora, os consumidores da marca poderão comprar os produtos comercializados nas lojas físicas, também pela internet, pelo site www.blackbull.com.br. O projeto da loja foi desenvolvido pelos setores de criação e programação da agência de comunicação digital WBI Brasil.
No novo canal de vendas, os consumidores encontrarão jaquetas, carteiras, cintos e demais acessórios de couro fabricados pela marca. Inicialmente, serão ofertados na loja virtual, em fase inicial, mais de cem produtos das coleções vendidas pela empresa.
A iniciativa de investir no e-commerce vai ao encontro da pretensão da marca de ampliar mercado e expandir a atuação para outras regiões do país. De acordo com o sócio-diretor da Black Bull, Ernani Cesar Broilo, há muitos anos a empresa vem contemplando em seu planejamento estratégico a estreia de um canal de vendas online. “Com o tempo amadurecemos a ideia e optamos pelo lançamento da loja nesse início de ano. O e-commerce no nosso segmento cresce em confiabilidade na era digital e esperamos atender nossos clientes de muitos anos de fidelidade e todos os consumidores que buscam por artigos de couro e acessórios com excelência em qualidade, acabamento e estilo”, diz.
Quanto à expectativa de crescimento em vendas, Broilo destaca que é prematuro afirmar, pois o processo exige dedicação, estudo e entrega total da equipe envolvida. “As expectativas são as melhores possíveis, mas precisamos ter cautela por se tratar de um projeto novo”, afirma.
Com o lançamento da operação de e-commerce, a WBI irá prestar consultoria mensal à loja com o objetivo de incrementar as ações na web, inclusive com uma participação mais ativa nas redes sociais. Anúncios de links patrocinados e um trabalho focado especialmente no Facebook e no Twitter farão parte das ações a serem colocadas em curso.
A Black Bull atua desde 1985 no segmento de moda e confecções. Com fabricação própria, a empresa possui três lojas físicas instaladas na cidade Gramado, na Serra Gaúcha. Conhecida pela qualidade e design dos artigos em couro, a Black Bull conta em seu mix de produtos, com uma gama variada de jaquetas de couro masculinas e femininas, bolsas femininas, acessórios em geral além de opções em camisas polo, camisetas e malhas.
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A new collection of the popular British brand has received a luxurious and very expensive. By this view came fashion critics. However, the brand’s designer, Christopher Bailey did not get upset, this effect he sought ….The actress came to the show in Burberry Prorsum dress, which has not yet had time to demonstrate the model on the catwalk. The girl chose pencil skirt fresh louis vuitton purses outlet collection coach handbag outlet Burberry. louis vuitton sale Rate star look! …Yesterday I visited the show of the fashion house cheap coach handbags “Cat on a stick”, held as part of Ukrainian Fashion Week. No display, no very week, of course, is not worth discussing. Interestingly this event with the other – the anthropological – point of view. What kind of sad faces of l ……
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